Tue06Oct
Set up the signup
Content + audience
Stories: tease the return + list link once tested.
Team tasks
Assign SMS owner. Test signup + welcome text. Dion shoots care-package video.
DICEY
Team rollout calendar / 2026
October 6–18
Target drop: Sunday, Oct 18Sweatsuit + hatsLaunch time: to be agreed
Proposed plan. Confirm inventory, launch time and task owners before announcing. SMS signup goes live before the content push.
01 / Build the list + get ready
Wed07Oct
Start collecting
Content + audience
SMS signup live in bio + site. Share sweatsuit teaser.
Team tasks
Confirm stock by size/color, prices and fulfillment owner. Count existing satin bags and black mailers against sweatsuit inventory. Track signups daily.
Thu08Oct
Risk Receipt film
Content + audience
Post finished video. Label tee as a preview; link to the list.
Team tasks
Check clicks/signups. Start sweatsuit + hat product photos.
Fri09Oct
Show the sweatsuit
Content + audience
Stories: fit, fabric, details. Keep the signup link visible.
Team tasks
Finish product pages. Test-pack one sweatsuit in its satin bag + black mailer; check fit and record packed weight/dimensions. Each member plans one new video.
Sat10Oct
Content weekend
Content + audience
Stories: behind the scenes + signup reminder.
Team tasks
All four shoot. Dion finishes care-package edit. Choose rigid boxes for hats and test-pack a sweatsuit + hat order. Record packed weights/dimensions; test checkout + shipping.
Sun11Oct
Readiness check
Content + audience
Light stories; save the main assets for rollout.
Team tasks
Deadline: 4 new usable videos, inventory + packaging counted, SMS + checkout tested. Confirm hat boxes and combined-order packaging are ready or will arrive before launch. Lock date/time.
02 / Reveal + convert
Mon12Oct
Announce the drop
Content + audience
Sweatsuit + hats. Oct 18 + exact public launch time. List signup link.
Team tasks
Select and schedule strongest assets. Confirm how subscriber early access will work.
Tue13Oct
Care-package film
Content + audience
Post package film. Caption makes clear what drops Oct 18.
Team tasks
SMS: date/time + product preview. Send only after launch details are confirmed.
Wed14Oct
Fit + movement
Content + audience
Post strongest team video of the sweatsuit being worn.
Team tasks
Show sizing/fit info in stories. Check product-page accuracy.
Thu15Oct
Hats + details
Content + audience
Show hat on-head + sweatsuit close-ups. List signup link.
Team tasks
Answer fit/shipping questions. Confirm hat boxes are on hand. Recheck stock, packaging quantities and order-processing setup.
Fri16Oct
Two days to go
Content + audience
Post next strong team asset + launch countdown.
Team tasks
Test early-access link and timing. Prepare launch posts + SMS messages.
Sat17Oct
Tomorrow
Content + audience
Stories: sizes, prices, launch time + final list invitation.
Team tasks
SMS reminder. Final checkout/inventory check. Stage satin bags, black mailers, hat boxes, cards/stickers and labels. Assign packing and launch-day support.
03 / Launch
Sun18Oct
Drop day
Content + audience
SMS access 1 hour before public opening, if confirmed.
Team tasks
Public site opens at agreed time. Launch post + SMS. Monitor orders and support.